Jesse Luersen
Business Owner: Representing Amaterra Kitchen and Social Club
Currently a DBBA Board Member: NO
Have you ever been on the DBBA Board? NO
Do you currently sit on any other boards? NO
ABOUT
I have been fortunate to call Bend my home for my entire life. I grew up in Central Oregon and have spent more than a decade in hospitality helping businesses grow and creating places where people gather. I've helped open hospitality concepts throughout Bend, including the Old Mill District, the east side, and most recently downtown with Amaterra Kitchen + Social Club. I care deeply about this community and am passionate about supporting local businesses while preserving the character that makes downtown so special. As I'm now raising my family here, I'm committed to helping ensure Bend continues to thrive for generations to come. I enjoy building partnerships, creating community experiences, and finding ways to increase visitation while supporting the long-term success of our downtown business community. I'm excited to bring a fresh perspective while learning from the experienced leaders who have helped shape downtown Bend.
WHAT ARE DOWNTOWN’S THREE GREATEST ASSETS?
A collaborative business community that genuinely supports one another.
Downtown's unique character and history, walkability, and vibrant sense of place.
Signature events and experiences that bring residents and visitors together while supporting local businesses.
WHAT ARE DOWNTOWN’S THREE GREATEST OPPORTUNITIES?
Increasing year-round visitation, particularly during the shoulder season.
Expanding partnerships, programming, and events that encourage people to spend more time downtown.
Improving communication around parking, accessibility, and the overall visitor experience.
WHAT ARE DOWNTOWN’S THREE GREATEST CHALLENGES?
Seasonal fluctuations that impact local businesses.
Local perceptions and visitation related to accessing downtown.
Maintaining strong local engagement as Bend continues to grow and evolve.
WHY DO YOU WANT TO BE ON THE DBBA BOARD OF DIRECTORS?
I want to help shape the future of downtown Bend by bringing a hospitality, tourism, and business development perspective to the board. Throughout my career, I've focused on building partnerships, creating events, and finding ways to increase visitation while supporting local businesses. I enjoy collaborating with other business owners, turning ideas into action, and helping create a downtown that continues to thrive year-round for residents, employees, businesses, and visitors alike.