Work Smart Tip – August 1

Keep sentences under 17 words long

WHY? Professional copywriters know to avoid bogging down their sales messages with overly long sentences. Be sure to mix things up with shorter five- to 10-word sentences.

HOW? A lot of times, we will throw unnecessary baggage onto our sentences after colons, semicolons and dashes. By the way, that last sentence? Exactly 17 words long. So now you know.

SOURCE: INSTORE