Work Smart Tip – August 1
Keep sentences under 17 words long
WHY? Professional copywriters know to avoid bogging down their sales messages with overly long sentences. Be sure to mix things up with shorter five- to 10-word sentences.
HOW? A lot of times, we will throw unnecessary baggage onto our sentences after colons, semicolons and dashes. By the way, that last sentence? Exactly 17 words long. So now you know.