As part of our marketing efforts this spring, we gave away a $1,000 Downtown Bend shopping spree. The promotion ran for the last three weeks on local radio stations The Mix 100.7FM and Power 94FM. Downtown and the promotion were mentioned on the radio over 700 times with dj’s talking on the air about the giveaway, promoting different shops and restaurants as well as free weekend parking in the garage, and more. The radio stations qualified 183 people and choose the winner.
Stephanie, our winner, then chose her favorite 10 places downtown where she’d like to spend the gift certificates. We then issued her $100 in Downtown Dollars payable to each business.
We issued $43,000 worth into the marketplace last year, dollars that get spent in Downtown businesses, up 60% over 2013! 2015 is on track for $60,000 in sales!