The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. We direct our funding to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. We now have more than 190 member companies, and disbursed $1.55 million in 2014.
Since its inception in 1989, the Alliance has contributed over to $14 million to grassroots conservation groups throughout North America. The results of our funding have been remarkable. Alliance funding has helped save more than 44 million acres of wildlands; protect 2,945 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase 10 climbing areas. We follow a rigorous grant proposal review process that ensures our grants go to organizations that can succeed given the necessary financial resources.